Laura Ries

About Laura Ries

Laura Ries is a world-famous positioning strategist, and bestselling author. As chairwoman of RIES, a global consulting firm, she continues the legacy of her late father Al Ries, the legendary positioning pioneer and co-author of the world’s bestselling marketing book, Positioning: The Battle for Your Mind. For three decades, Laura has helped clients to position their brands in the mind of consumers for business growth. As a sought-after speaker, Laura has traveled to 60+ countries teaching the principles of positioning. Laura is the co-author (with Al Ries) of five groundbreaking books that have taken part in reshaping modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR. She is the author of Visual Hammer, which integrates visuals as a powerful addition to positioning strategy. And Battlecry, winning the battle for the mind with a slogan that kills. Her latest book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For will be published by Wiley in 2025.