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Crush It is the blueprint you need to turn your passion into your profession and will give you the tools to turn yourself into a brand, leverage social media, produce great content and reap the financial benefits of it.
Crush It is the blueprint you need to turn your passion into your profession and will give you the tools to turn yourself into a brand, leverage social media, produce great content and reap the financial benefits of it.
You should start by looking at a bunch of different social media and online platforms. It’s important that the platform matches who you are.
For example, if you’re super long-winded, like me, then Twitter might not be a good fit for you, because you can never quite fit what you want to say into 140 characters.
But you might do great with a blog on Medium or long Facebook posts. Maybe you’re an extrovert, in that case video and audio are great media for you. Each platform has its own unique context and it’s important to honor that.
Once you’ve picked a platform, it’s time to start telling stories. Give your stories everything you’ve got. Make them interesting, fun to read, watch and listen to, and make sure they help your audience understand who you are.
Telling stories is one thing, but telling stories people actually want to hear requires you to research what your audience wants and put your own spin on it. That’s how you create great content.
One thing you should never do though, is try to fake it. Gary is loud and drops the f-bomb all the time. But what good would it be for him to try and tone that down every time he’s in public?
People would notice, he’d just come across as phony, so he just keeps being himself.
Being authentic always means you turn some people off, but you’ll do that either way, authentic or not. Wouldn’t you rather lose the people who don’t agree with you anyway, as opposed to someone who might actually like you, but resents your fake poser pics on Instagram (especially when you have so many great real things to show)?
It might take some time, energy, and a lot of effort, but once you’ve found your voice and the confidence to always use it, no matter what, you’ll start to build a base of loyal fans who’ll love to connect with you.
The summary of Crush It on Blinkist is okay, if you just want the technical details, but compared to watching a Gary Vaynerchuk video it feels utterly lifeless. That’s probably because video is just his medium. Gary’s very extroverted and most charming and convincing when he yells directly at you, not from a piece of (digital) paper. The book on the other hand feels like one long episode of the #AskGaryVee show, which is great to read. I’d still recommend just going on a binge…
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Get the complete 5-minute summary of Crush It
Get the complete summary in the appIn order to profit from your passion, you have to turn yourself into a brand.
Choose a medium that fits your personality to tell stories people want to hear.
Even if it takes a while: always be authentic in your content.
"Crush It" is a strong fit if you want practical ideas around business, career, communication skills—especially themes like in order to profit from your passion, you have to turn yourself into a brand; choose a medium that fits your personality to tell stories people want to hear. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Motivated to help readers with the blueprint you need to turn your passion into your profession and will give you the tools to turn yourself, building a brand, which platform to choose & why authenticity always wins wrote “Crush It” to package those ideas for a fast, focused read. In “Crush It”, building a brand, which platform to choose & why authenticity always wins focuses on the blueprint you need to turn your passion into your profession and will give you the tools to turn yourself. Through…
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