Dotcom Secrets

Dotcom Secrets is a hands-on guide to digital marketing and growing online businesses by harnessing the power of the internet and the new face of marketing through sales funnels and many other digital products well-explained by Russell Brunson, the multimillionaire who founded ClickFunnels.

When building a marketing strategy, there are plenty of aspects to consider. It all starts with who you want to address and how you want your get your message across. To figure out how your marketing campaign should begin, you’ll have to look at your target audience, and more specifically, at your ideal client.

A target audience consists of the market you want to address. To define it, you’ll have to consider its demographical, social, economical, and behavioral factors. In the process of defining your buyer persona, you can ask these questions:

Where is this person located?  What’s their average income? What do they like to see and hear? What’s their gender?  Where can they be found?

These are just some ideas of questions that you can implement in your target market study. Generally, what you need to do is answer as many questions as possible to narrow down your target audience. Then, it’ll be easier to come up with your ideal client figure, or your buyer persona.

When you have an approximate figure of your ideal customer, targeting your marketing efforts gets much easier. If you know who you’re speaking to, it’s easier to design the right campaign and have your prospects relate to your message and feel like you’re really speaking to them and not just trying to sell them something.

If you want to scale your brand and take it to the next level, you’ll have to find your way into the minds and hearts of your prospects. To do so, many companies create characters that their audience can connect to. Those characters must be someone people can relate to, share struggles and find things in common with. Moreover, the character has to be someone that has flaws just like them and has opinions about important life matters. The elements of an attractive character are: A good story A catchy, ongoing tale Natural defects Popularity A good story is all about where your character is coming from and how he or she is associated with the product. Your catchy tale means speaking through parables, or easy-to-remember stories that illustrate life situations. They can be common struggles, inspiring tales, or anything that gets your reader’s attention. The defects of your character make it look human and flawed, and help your audience connect to it easily. Popularity comes in time, but once you have it, make sure to exploit it. Don’t be afraid to speak up,…