Expert Secrets

Expert Secrets teaches you how to create and implement an informative marketing plan and putting it into practice, while also showing you what problem you must solve for your prospects or teach them how to do it themselves.

The first secret is to create an attractive or charismatic leader that’s the face of your product. Brand yourself around a niche. The second secret is to glorify your cause and build a movement or a cult around it. Make it seem big and important.

The third one is to turn the first two into a vehicle of change. Make your branded persona and your offerings look like a huge opportunity. The fourth secret is strictly related, as it implies building early results by giving people what they want.

The fifth secret is the big domino. In this part of your marketing plan, your aim is to make everything else seem irrelevant compared to your offering. The sixth secret implies taking prospects from emotions to ration by explaining how you were one of them, but after this product, you’ve changed.

The seventh idea presented tells you how to present yourself as a hero who’s been through a lot of change and became a new person. The eighth secret explains how you can bridge all your stories, from your modest beginning to your highest achievement.

The ninth secret is about changing their false beliefs by acknowledging that you too had them at some point, but managed to overcome them. Lastly, the tenth secret is to answer your prospect’s questions and internal and external struggles.

When you’re making a webinar, you have to think about 4 different elements: Build rapport Emphasize the One Thing The Three Secrets (vehicle, internal and external struggles) Stack the deck for sale When you’re planning your webinar, the first thing you need to do is build rapport. This is a simple way of saying that you need to make people feel comfortable with you so they’ll listen to what you have to say. The second element of a successful webinar is to emphasize One Thing. This should be the central focus of your presentation and can help guide the entire presentation, as well as give attendees something concrete to take away from it. The third element is The Three Secrets: Vehicle (your product), Internal Struggles (problems that your product solves), and External Struggles (the competition). These three elements will help your audience understand why their lives will be better if they purchase your product. The final element is Stacking the Deck for Sale: this means making it easy for attendees to buy from you during or after the webinar. You can do this by providing links, offering discounts on…