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The secret to getting people together is this: build your community with people, not for them.
The secret to getting people together is this: build your community with people, not for them.
The secret to getting people together is this: build your community with people, not for them. Shared purpose is essential. Communities thrive when members come together over a common interest or goal. This shared purpose provides the foundation for all community activities and interactions. It's not enough to simply gather people; they must be united by a meaningful reason to connect. Activities bring people together. Regular shared activities are the lifeblood of communities. These can range from in-person meetups to online collaborations, but they should always align with the community's purpose. Examples include: Running clubs meeting for weekly jogs Online forums discussing shared interests Volunteer groups working towards a common cause Build collaboratively. Instead of creating a community for people, involve them in the process from the beginning. This collaborative approach ensures that the community truly reflects its members' needs and desires.
Genuine passion attracts passionate people. Find your kindling. Begin by identifying a core group of early supporters who share your enthusiasm for the community's purpose. These initial members will set the tone and direction for the future. Quality over quantity. Focus on attracting genuinely interested individuals rather than trying to grow numbers rapidly. A small, dedicated group is more valuable than a large, disengaged one. Encourage organic growth. As your core group becomes more established, they will naturally attract like-minded individuals. This organic growth ensures that new members align with the community's values and purpose.
Personal relationships bond people in communities. Provide platforms for interaction. Establish spaces where members can freely connect and converse. This could be: Online forums or social media groups Regular in-person meetups Collaborative projects or events Facilitate discussions. Especially in the early stages, take an active role in prompting conversations and making introductions. This helps break the ice and encourages participation from all members. Establish community guidelines. Create a code of conduct to ensure that conversations remain respectful and aligned with the community's purpose. This structure helps foster a safe and welcoming environment for all members.
Authentic, shared ownership of the group's identity only fuels a community's fire. Develop shared symbols. Create badges, logos, or other visual identifiers that members can use to express their affiliation with the community. These symbols help foster a sense of belonging and unity. Establish rituals. Develop unique practices or traditions that are specific to your community. These could be: Special greetings or handshakes Regular celebratory events Shared goals or challenges Create a common language. Encourage the development of community-specific terms or phrases. This shared vocabulary strengthens bonds between members and creates a sense of insider knowledge.
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Get the complete 16-minute summary of Get Together
Get the complete summary in the appCommunities form around shared activities and purpose
Start with a small group of passionate allies
Create spaces for meaningful conversations
Cultivate a unique community identity
Empower members to become leaders
Provide support systems for community leaders
"Get Together" is a strong fit if you want practical ideas around business, leadership, self help—especially themes like communities form around shared activities and purpose; start with a small group of passionate allies. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Bailey Richardson is an author and community-building expert. She co-wrote "Get Together" with Kevin Huynh and Kai Elmer Sotto, drawing on their experiences in building and managing large communities, particularly for social media companies. Richardson's background includes work with major platforms like Instagram and eBay. Her approach to community building emphasizes practical, actionable steps and the importance of shared purpose and identity. While the book doesn't provide extensive personal…
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