Launch

Launch is an early internet entrepreneurs step-by-step blueprint to creating products people want, launching them from the comfort of your home and building the life you’ve always wanted, thanks to the power of psychology, email, and of course the internet.

I’ve heard this line a million times. But when you’re not active in the internet marketing space, you won’t know what it means. And even though it sounds so cheesy, it’s true. Imagine me saying it in a hushed voice, while I’m wearing a trench coat and a fedora, almost whispering it:

Well, what the hell does that mean?!

The list Jeff and I are talking about is an email list. Even though the social media buzz killed a lot of email’s popularity, it is still considered the medium with the highest engagement by most marketers.

Emails have a long half-life, meaning they don’t disappear into oblivion after the first 10 seconds, like a Twitter post, the first 4 hours, like an Instagram picture, or the first day, like a Facebook post.

Many more people interact with emails than do with posts on social media, and can you remember the last time you changed your email? You’d probably change your phone number first.

What’s more, with an email address, you own people’s contact information. That is not the case on ANY other platform. Instagram, Twitter, Facebook, they can all shut down your account tomorrow and you’re left with nothing. But you can always reach out to people whose email you have.

It’s hard to grasp how powerful a list is, but can you think of an event hall in your town that seats 1,000 people? Think of it as filled to the brim. Now imagine you could send an email to all of these people at the same time, telling them about your latest product.

Boom! And that’s just 1,000 subscribers, which you can get in 3 months. Imagine a list of 100,000 people. Mind blowing, right?

To get started, all you need is a simple squeeze page, where people only have two options: Sign up for your list in exchange for a gift, or leave. Like this one for the Four Minute Books newsletter.

Remember how you could NOT wait for the latest Star Wars movie to be released, because the world kept teasing you with posters, trailers, gimmicks, talk show appearances and behind the scenes clips? That’s the power of Hollywood marketing, and there’s no reason you can’t do the same. Jeff suggests giving your list three great pieces of content the week before you launched, spaced 2-3 days apart each. He calls this a pre-launch, and it serves the purpose of building buzz and anticipation around your…