Never Finished

Never Finished is an inspiring blueprint for leveling up in the game of life that never ends, offering 8 evolutions of thought, painful truths, and motivating stories to help you smash any and all glass ceilings in your life.

Goggins isn’t your typical self-help guru, bubbling with inspiration but little else. He’s a straight shooter handing out tough truths people need to hear. “This one second will change your life” is the last thing you’d expect from him, but if you think this one through, it makes sense.

What Goggins calls a “1-Second Decision” is simply the choice to stand up and fight. You can’t win the fight in a second. You can’t even start it. But most people never even choose to fight. They give up at the faintest sign of difficulty, let alone a big setback. But deciding to not give in, to stand your ground and continue the struggle for your dreams, that’s something you can do in a second — and while it seems insignificant, that tiny moment will make all the difference.

Think back to a time when you definitively “declined” some sort of impediment. “No! I will not accept this.” Remember how empowering it felt to assert yourself, even when, or rather because, in that moment, you were down and out? That’s the power of a 1-second decision. Your situation hasn’t been solved, but the fact that you will solve it has now been firmly established.

Imagine opening a rejection letter from your dream college. Think about hearing the words, “You’re fired.” Imagine getting a bill in the mail that’ll drain your life savings. Now, picture the next second in your mind. “No! This will not be the end of my journey. I will fight, survive, and be better because of it.” Can you feel your inner strength rising? Not bad for one second, huh?

The core message of Goggins’ book is that life is never finished. You’re never finished. There’s always more to learn, do, and improve. New challenges waiting to be tackled. New heights waiting to be reached. That’s why Einstein scribbled notes on his deathbed, and why Danielle Steele still writes books at 75 years old. As Seth Godin once said: “Just like skiing, the goal is not to get to the bottom of the hill. The goal is to have a bunch of good runs before the sun sets.” One trap that keeps us from going on our next run is settling into too low a level of success. Alex Hormozi once explained the business model of his successful gym chain to a mastermind group. The leader thought what Hormozi did was smart — but he was doing it for…