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Book summary
by Roger Dawson
Premium summary · Opens in the app · 15 min read
"Effectiveness at the conference table depends upon overstating one's demands." Bracket your objective.
"Effectiveness at the conference table depends upon overstating one's demands." Bracket your objective.
"Effectiveness at the conference table depends upon overstating one's demands." Bracket your objective. When negotiating, always ask for more than you expect to get. This technique, known as bracketing, involves making an initial proposal that is an equal distance on the other side of your objective as their proposal. For example, if you want to buy a car for $13,000 and the dealer is asking $15,000, make an opening offer of $11,000. This strategy gives you room to negotiate and increases the perceived value of your offer. Create a win-win perception. By asking for more, you set up a climate where the other person can feel they've won in the negotiations. This approach allows you to make concessions during the negotiation while still achieving your desired outcome. Remember, the essence of Power Negotiating is to always leave the other side thinking they've won. Benefits of asking for more: You might just get it It gives you negotiating room It raises the perceived value of your offer It prevents negotiation deadlock It creates a climate where the other side feels they've won
"Power Negotiators know that negotiating is more of a science than an art." Master the gambits. Negotiation gambits are strategic moves that involve some risk but can significantly influence the outcome of a negotiation. These include techniques such as the "Vise" technique, where you respond to a proposal with "You'll have to do better than that," and then remain silent. This puts pressure on the other party to improve their offer. Counter effectively. Understanding these gambits also means knowing how to counter them when they're used against you. For example, when faced with the "Good Guy/Bad Guy" routine, identify it openly to diffuse its effectiveness. Say, "Oh, come on—you aren't going to play Good Guy/Bad Guy with me, are you?" Key negotiation gambits: The Vise technique Flinching at proposals The Reluctant Seller/Buyer Good Guy/Bad Guy Nibbling The Higher Authority The Trade-off
"Eighty percent of the concessions occur in the last 20 percent of time available." Use time strategically. Time pressure can be a powerful tool in negotiations. People become more flexible under time constraints, often making concessions they wouldn't otherwise make. However, be cautious about revealing your own deadlines, as this can be used against you. Gather critical information. Information is power in negotiations. Always strive to know more about the other side's position, needs, and constraints than they know about yours. Ask open-ended questions, listen carefully, and don't be afraid to admit when you don't know something. Tactics for using time and information: Never reveal your deadline Create artificial deadlines for the other side Use…
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Get the complete summary in the appMaster the Art of Asking for More Than You Expect
Understand and Leverage Negotiation Gambits
Harness the Power of Time Pressure and Information
Develop Personal Power in Negotiations
Read and Use Body Language Effectively
Cultivate the Characteristics of a Power Negotiator
"Secrets of Power Negotiating" is a strong fit if you want practical ideas around business, psychology, self help—especially themes like master the art of asking for more than you expect; understand and leverage negotiation gambits. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Roger Dawson is a renowned expert in negotiation, recognized as "America's Premier Business Negotiator" by SUCCESS Magazine. Since 1982, he has worked as a full-time speaker, traveling globally to teach business leaders how to enhance their profits using his Power Negotiating techniques. Dawson has authored multiple books on negotiation and business strategies, including the popular "Secrets of Power Negotiating" series. His expertise is based on years of practical experience and research in the…
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