See You On The Internet

See You On The Internet is the ultimate beginner-level digital marketing guide that teaches you how to build an online business presence by doing everything from starting a website to managing social media accounts.

If you haven’t seen Wendy’s on Twitter you’ve got to go check them out. They are hilarious, and, more importantly, a perfect example of why your business needs to be on social media no matter how small.

Don’t just charge in with your assumptions about what works or you’ll fail.

Do you remember the different social groups in high school? Social media is a lot like that, each with its own dynamics and rules. And every person and company has to find where they fit in best.

Here’s a brief overview of a few platforms:

Facebook has older people on it and centers around content from family and friends. LinkedIn is for professional networking and works well for B2B interactions. Twitter is where gen X and older millennials hang out but requires a lot of content to work. YouTube is another place millennials like to be and is all about creativity. Pinterest and Instagram both focus on images and are places that women under 50 like to spend their time online.

Test what works best for you and your customers. If you try one and struggle, just move to somewhere else! Don’t try to be everywhere, just focus on one or two. Post 80% social content like employee spotlights or chats and 20% promotional stuff.

The other day I had to spend a few minutes unsubscribing from a bunch of marketing emails. These days everybody seems to be doing email marketing, and for good reason. But it has to be done right or they’ll unsubscribe.

The nice thing about this tool is that it’s relatively cheap and simple to implement. Having a list lets you communicate important deals or new products and services almost instantaneously.

To implement one, just find a provider, build the subscription forms, and place them on your website. I prefer ConvertKit but there are many great options.

All the effort won’t be worth it if your content isn’t valuable though. You need to strike a balance between serving your audience and meeting your company’s goals.

Establish what you want to accomplish before you begin by asking how you’d want people to react to your emails. What actions do you want them to take? More importantly, what will be most valuable to them?

Finding what works best will take time and experimentation, but don’t give up! Try different content, titles, and even times to email. You can even A/B test different subject lines to see what works best.