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by Jill Konrath
Premium summary · Opens in the app · 30 min read
You have a great product. You have compelling case studies. You have a polished presentation and a genuine desire to help your customers succeed. And yet, more often than not, your calls go unreturned. Your emails vanish into the void. Meetings get postponed. Deals that seemed promising stall without explanation. Decision-makers who expressed genuine interest suddenly disappear.
**Author:** Jill Konrath
**Estimated Reading Time:** 42 minutes
**What You'll Learn:**
- Why your customers have changed and why traditional selling no longer works - The four SNAP factors that determine whether you win or lose - How to craft messages that get through to overwhelmed decision-makers - How to guide customers through the three critical decisions they must make - How to become the invaluable expert customers actually want to hear from - How to simplify the buying process and accelerate momentum
**Who This Book Is For:**
Sales professionals who sell to busy decision-makers, entrepreneurs who need to win high-value clients, business development leaders who want to modernize their approach, and anyone who has ever wondered why their excellent product or service keeps getting ignored.
You have a great product. You have compelling case studies. You have a polished presentation and a genuine desire to help your customers succeed. And yet, more often than not, your calls go unreturned. Your emails vanish into the void. Meetings get postponed. Deals that seemed promising stall without explanation. Decision-makers who expressed genuine interest suddenly disappear. If this sounds familiar, you are not alone. Sales professionals across every industry are experiencing the same frustrating reality. The problem is not your product. The problem is not your pricing. The problem is not even your sales skills in the traditional sense. The problem is that your customers have fundamentally changed, and most sales approaches have not kept pace. Jill Konrath wrote SNAP Selling to address this exact disconnect. After years of working with sales teams and studying what actually works in modern selling environments, she identified a pattern that explains why so many talented professionals struggle. The customers you are trying to reach are frazzled. They are overwhelmed, overworked, and operating in a state of constant distraction. Their calendars are packed. Their inboxes are overflowing. Their attention is fragmented across dozens of competing priorities. And they have developed sophisticated defenses against anything that adds to their burden. Think about your own life for a moment. How many unread emails sit in your inbox right now? How many times have you deleted a message without reading it because the subject line did not immediately signal relevance? How often have you postponed a decision simply because you did not have the mental energy to think about it? Your customers are doing exactly the same thing. They are not being rude. They are not being lazy. They are surviving in an environment that demands more from them than they can possibly deliver. This is the reality that SNAP Selling confronts head-on. Konrath argues that the traditional sales playbook, built around features, benefits, and closing techniques, was designed for…
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Get the complete summary in the appYour customers are frazzled. Their behavior is a survival mechanism, not a personal rejection.
The SNAP factors are Simple, iNvaluable, Aligned, and Priority. Every interaction must pass these filters.
The first decision is access. Earn it with credibility, curiosity, and a clear next step.
The second decision is change. Influence it by enrolling customers in possibilities, not pitching products.
The third decision is selection. Win it by balancing value and risk.
Your personal value is the ultimate differentiator. Become an invaluable expert.
"SNAP Selling" is a strong fit if you want practical ideas around business, self help, marketing, especially themes like your customers are frazzled. their behavior is a survival mechanism, not a personal rejection; the snap factors are simple, invaluable, aligned, and priority. every interaction must pass these filters. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Motivated to help readers with your customers are just as frazzled as you are, Jill Konrath wrote “SNAP Selling” to package those ideas for a fast, focused read. Through “SNAP Selling”, Jill Konrath distills the core ideas on business into lessons readers can absorb in a single short sitting. Readers turn to this work when they want Jill Konrath's perspective on the subject without working through the entire original volume. The book is structured so each chapter highlights a practical lesson fr…
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