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by Chris Brogan
Premium summary · Opens in the app · 5 min read
The Freaks Shall Inherit The Earth is Chris Brogan’s manual to help you do business your way, not care what anyone thinks, own your art and still use media in the best way possible to remain profitable.
The Freaks Shall Inherit The Earth is Chris Brogan’s manual to help you do business your way, not care what anyone thinks, own your art and still use media in the best way possible to remain profitable.
I’m sure you’ve overcome one or the other personal problem in your life, right? Like getting over a tough break-up, fixing your kid’s mobbing issues in school or dealing with a shitty co-worker.
Guess what: if you can move past personal problems like these, you can move past business problems too.
People are always scared of all the things that could possibly go wrong after they start a business, like running out of money, not getting any customers or hiring a terrible person. And all of these things will happen. But you can deal with them. They’re just different problems, not harder problems, or impossible ones.
Just see these as challenges. Like you wouldn’t date an egoistic person twice, focus on not repeating your mistakes in business, and you’ll learn to deal with them over time.
Oh and by the way, quitting is a legitimate strategy too. Sometimes things are just not meant for you to work out. There’s nothing wrong with throwing in the towel, as long as you’re doing it for the right reasons.
So what do you do to get your inner freak out into the world? Simple: You use the media available to you. As the word suggests, media function as a mediator for you to get your story across to others. Chris says good media are like a campfire that you and your tribe can sit around and then talk to each other to share ideas and experiences.
He says to use media well and make a profitable business, you have to create three things in particular:
Content – this is where you show how you’re different, give people something to share and talk about and turn your ideas into art. A community – the place for your audience to get together and talk to you, but also to each other, about the values you share, the things you could do to make the world better and what rules need to be broken to do so. A marketplace – this is how your business actually becomes a business, thanks to products and services you offer, all centered around your core message and helping you and your community reaching your shared goal faster.
That’s all I’ve got for today, except: What are you waiting for? Get out there and make change happen!
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Get the complete summary in the appEmbrace your inner freak, because standing out is always better than fitting in.
When you can overcome personal problems (which you can), you can overcome business problems too.
Use media to build content, a community, and a marketplace for your business to thrive.
"The Freaks Shall Inherit The Earth" is a strong fit if you want practical ideas around business, creativity, entrepreneurship—especially themes like embrace your inner freak, because standing out is always better than fitting in; when you can overcome personal problems (which you can), you can overcome business problems too. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Chris Brogan is the New York Times bestselling author of ten books and counting. He's worked with some of the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects a…
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