The Go-Giver

The Go-Giver teaches a pattern for becoming a better person and seeing more success in business and work by focusing on being authentic and giving as much value as possible.

Do you ever feel like the harder you work the further away your dreams seem? If this is the case for you, then what you need is a mindset shift. It’s natural to want to be successful, but the way we look at how we get there is vital to making it actually happen.

Burg’s friend Joe is a perfect example. You could accurately say that he’s a go-getter. He works hard, is ambitious and dedicates himself to his craft. But working harder only seemed to make his goals feel more distant. The difference between successful people and Joe’s way of doing things is that people who actually get ahead focus more on what they can give to others.

Giving is at the heart of a go-giver attitude. It’s all about focusing on the pleasure of giving, but also that you find what you seek.

Right now, try to find all the blue objects in the room. Now can you tell me where all the red items are? No, because you were looking for blue! Life is the same way. If you’re afraid that people will cheat you, they will. Worrying you’ll run into conflict only brings it into your life.

But this principle works for the positive things in life, too. If you look for the good in others, you’ll find it. And if you seek ways that you can do good to others, you’ll see how. This shift in perspective will put you into the go-giver mentality and help you become successful.

Alright so you know that focusing on giving is where it’s at, but what are the details of how this works? This is where Burg’s five laws of stratospheric success come in, the first of which is the law of value. This rule is all about helping your customers have an enjoyable and memorable experience with your work. A lot of people think that getting customers to return requires making their product perfect. Sometimes this works, but it’s not possible for every business. A hotdog stand is a great illustration of this principle. You can only make your hot dogs so much better than the next guy’s, right? That’s why you need to take great care of your customers by giving them a positive feeling if you want to really stand out. Consider one hot-dog stand owner named Ernesto. He went above and beyond by remembering customers names, birthdays, and their favorite orders. Everyone that bought from him felt special. It paid off in a big…