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Book summary
by Seth Godin
Premium summary · Opens in the app · 5 min read
The Practice talks about ways to enhance your creativity, boost your innovation skills, upgrade your creative process, and most importantly, get disciplined in your practice to turn your hobby into a professional endeavor.
The Practice talks about ways to enhance your creativity, boost your innovation skills, upgrade your creative process, and most importantly, get disciplined in your practice to turn your hobby into a professional endeavor.
Having confidence in yourself as an artist is key! You’re never going to know if your ideas are good until you try them out, so don’t get discouraged just because others are far ahead in their journeys or you’re too hard on yourself.
The truth is, everyone has their own pace, especially in the creative process. Our world is designed to value outcomes over process, which is necessary for certain domains like home repairs or automotive, but dreading in areas like art.
Therefore, if a book or a box office doesn’t sell out, people think that the art is bad. It’s not! Art is subjective, so artists are better off setting their own creative path and not listening to outside factors. As you navigate your own path, take your time and be authentic in your work.
There’s no need to listen to market needs. Do what feels right for you under closed curtains. When the time comes, if you want to be a creative professional, you’ll share your work with the world knowing you did your best.
If art is a career you want to pursue, you’ll have to get accustomed to sharing your craft and hearing opinions. There’s no need to feel ashamed or fearful because opinions will flow and that’s just part of the job. Most importantly, don’t judge your work by financial metrics.
If you want to be a creative professional, you’ll need to have a plan. Even if you don’t know for sure how you want to kick-start your artistic career, a blueprint for work won’t harm you. To start with, you’ll want to find an hour throughout the day that you dedicate toward work only. Work should be a priority, so you’ll want to avoid any distractions and focus on your craft. Go with what time works best for you. Then, you’ll need to monetize your work, and that doesn’t only mean putting a price tag on your art. Money is essential to sustain life, so getting paid is part of the scheme. While money doesn’t directly represent the value of your work, it will help you keep going and get recognition for your hard work. Moreover, it’ll make you feel valued and productive in your endeavors. Once you progress, you’ll want to pick clients that resonate with your inclinations. Yes, you get to say yes or no, not the other way around. Work with a cause that you resonate with. Now that you have a blueprint for work, it’s time for…
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Get the complete summary in the appA creative professional sets their own pace and then shares it with the world when they’re ready.
Work on an actionable plan to fulfill your creative goals, but leave some room for course alterations.
Embrace your critics but aim to surround yourself with like-minded creative individuals.
"The Practice" is a strong fit if you want practical ideas around business, career, creativity—especially themes like a creative professional sets their own pace and then shares it with the world when they’re ready; work on an actionable plan to fulfill your creative goals, but leave some room for course alterations. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing. He's a recent inductee to …
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