Woke, Inc.

Woke, Inc. taps into the dark secrets of the woke culture in corporate America, which organizations generate tremendous amounts of profit by hiding behind causes like social justice, gender equality, climate change, and many other popular matters.

It’s no secret that all companies pursue profits. However, the way they do so tells a lot about them. Big corporations have taken over the woke culture, which originated with the phrase “stay woke” used by black people to stay alert to racism in their societies. Now, wokeness is about keeping an eye open for racism, gender discrimination, civil rights, and other similar causes.

Corporations often love to put their logo on the hottest trends and advocate for honorable causes. However, instead of being genuine in their intentions, they donate prizes and create opportunities only to gain more in the end. On top of that, they use a rather “political” way of showcasing things.

Take Goldman Sachs for example – the Wall Street investment company. They recently advocated for a new policy they implemented: they’ll only take public companies that have a “diverse” board. For them, diversity meant female board members. The catch? All the companies in the S&P500 already had a female board member, so it wasn’t an uncommon thing to find that structure. Their risk was nearly zero, yet the gains were immense.

Big corporations like to play safe and keep the odds in their favor. For this reason, pleasing shareholders, which is the core essence of any company, isn’t enough anymore. Stakeholders like the government, the political parties, suppliers, and the society are now among the most important external factors of influence of any company.

In order to fulfill their wishes, corporations often adhere to the woke culture that seems to have taken over the world in an over-aggressive way. Coca-Cola started holding classes about “how to be less white”, and if an employee doesn’t want to participate in it, they can expect to be fired. This organization isn’t the only one that does so, and the employees have had enough of it.

Currently, there are many ongoing trials regarding a new type of discrimination, where companies turn against people who don’t want to mix politics with business. However, in a world dominated by political parties, corporations feel the pressure of choosing a side, and sadly, being on the winning side implies bringing politics to the workplace.

Another way through which corporations make profits is by selling your data to larger powers, such as governments. Take Airbnb for example – the company possessed huge amounts of data from its American users. Top destinations, emails with customers, travel habits, and demographic factors of users are all in the hands of Airbnb.…