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MAURICIO VIANNA Computer Engineer at PUC-RJ (1990), MSc. in Computer Science at IIT – Illinois Institute of Technology (1992), and Ph.D. in Computer Science at IIT (1995). As a consultant he has worked for: Chicago Board of Trade Clearing Co.(USA), Performance Computing Inc. (USA), Miller-Fairchild Inc.(USA), RR Donnelley(USA), Boavista Bank, Secretaria Municipal da Fazenda of Rio de Janeiro, Telefonica Celular, Claro, Vivo, Oracle and Bradesco Seguros. He has published several articles at international conferences of the IEEE and ACM about Software Engineering and Active Databases. Currently, he is working on projects in the areas of Mobile VAS, Auto/Health Insurance Innovation and Social Systems Innovation. YSMAR VIANNA Degree in Electrical Engineering (ITA, Aeronautical Institute of Technology, 1966), Master’s in Electrical Engineering and Computer Science (UCB, University of California at Berkeley, 1969), Ph.D. in Computer Science (UCB, University of California at Berkeley, 1972). With an extensive academic career, he is a pioneer in computer science in Brazil, having participated as an instructor at COPPE/UFRJ on the occasion of the installation of the first computer at Rio de Janeiro Federal University in 1967. He created the first Computer Science course at UFRJ, and later became head of the Computer Science Department and Director of NCE / UFRJ (Electronic Computing Center, Federal University of Rio de Janeiro). He has worked as a consultant for CNPq (Brazilian National Council for Scientific and Technological Development) and CAPES (Brazilian Agency for the Improvement of Higher Education Studies), having served for a number years as a member of the CNPq Advisory Committee. He has worked as a consultant in the planning of information technology development projects for institutes associated with CNPq, as well as in the deployment of Systems Development Methodologies for companies such as Vale do Rio Doce, Banes, OAS, Economico Bank, and BR Distributor; in the development of systems for Embraer, INPI, HU, and UFRJ; and in the development of an extensive study for Embratel on the use of telecommunications in the transport sector. ISABEL KRUMHOLZ ADLER Design strategist, graduated from ESDI /UERJ, masters, TU Delft, Netherlands, and Executive MBA, COPPEAD. She has worked as a Project manager and interaction designer for Microsoft, USA, and user researcher at Oce, Netherlands. She likes to understand her clients’ businesses and delve into the users’ worlds so that she can identify patterns and opportunities for innovation. BRENDA DE FIGUEIREDO LUCENA Master’s in design, PUC-Rio, graduated in design with a focus on Visual Communication and Product Design, ESDI/ UERJ, and studied digital media at design school HfG Schwaebisch Gmuend in Germany. With professional experience ranging from graphic design to interfaces, user experience, product design and innovation, she has worked at companies such as Motorola, Redley, Globo.com, Ana Couto Branding & Design and Funfwerken Agentur, in Germany. BEATRIZ RUSSO Designer, Faculdade da Cidade (RJ), expert in Human Factors and Masters in user-centered design, PUC-Rio, Doctorate in Emotional Experience, Delft University of Technology. She has worked as a consultant and researcher for companies such as Philips, Sara Lee, Motorola, Tom Tom, and Souza Cruz, mapping contexts and developing strategies to generate better experiences.
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