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Paco Underhill

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About Paco Underhill

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

Books by Paco Underhill

18 min

ExpertWhy We Buy

Paco Underhill

3.9Business

Ryan Holiday Brené Brown Seth Godin Gretchen Rubin

Reading guides featuring this author

Best Books for Entrepreneurs →
Curated for founders building products, not executives optimizing mature businesses.
Best Productivity Books →
Attention and systems over hacks and hustle.
Best Leadership Books →
Judgment, feedback, and trust—not motivational poster leadership.

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Paco Underhill

About Paco Underhill

Books by Paco Underhill

Related authors

Reading guides featuring this author

Explore more on MinuteRead

Read all Paco Underhill summaries in the MinuteRead app.

Paco Underhill

About Paco Underhill

Books by Paco Underhill

Related authors

Reading guides featuring this author

Explore more on MinuteRead

Read all Paco Underhill summaries in the MinuteRead app.