
5 min

Rich Karlgaard--entrepreneur-turned-publisher, columnist, angel investor, board director & speaker--contends that the fundamentals of competitive advantage are changing fast. For high performance and endurance, you now need strategy & execution...and the under-recognized but increasingly vital "soft edge." Learn more in Rich's latest book, The Soft Edge: Where Great Companies Find Lasting Success. Join the conversation @RichKarlgaard, and take advantage of new tools and assessments to start taking full advantage of your organization's soft edge at www.RichKarlgaard.com.
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