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21 Days to a Big Idea shows you how to combine the creative and rational sides of your brain to quickly come up with cool, new ideas and fun ways to implement them, which might even help you start a business in as little as 21 days.
21 Days to a Big Idea shows you how to combine the creative and rational sides of your brain to quickly come up with cool, new ideas and fun ways to implement them, which might even help you start a business in as little as 21 days.
In 1968, George Land took a test he’d developed for the NASA, aimed at determining how creative people are and decided to give it to children. It worked so flawlessly, that he thought even children could do it. He was right. And they passed with flying colors.
Among 1,600 kids, who were all five years old at the time, creativity was sky-high. 98% of them were ranked on the far creative end of the spectrum.
To see how their creativity developed over time, he decided to let the same children go through that test again five years later. By the time they were ten, only 30% remained creative – that’s a steep drop with 2 out of 3 kids losing their creativity.
As you can almost imagine, it only gets worse from there. At 15 years old, only 12% were still creative. And if you give the test to adults…well…you get the flip side of the five-year-olds: only 2% are creative.
Clearly, it seems like a good idea to bring back your inner child to light the creative candle again! And in fact, it works: Think of the things you wished you could do as a child.
Chances are, a few of these dreams have been developed already, but there are probably plenty left to still create. For example, if you wanted to fly, well, we have airplanes now. And if you want to travel to a whole other world, virtual reality is slowly making its debut.
All of these things started as crazy childhood dreams – but once rational adult brains started tackling them, they became a reality.
What if I told you you had to come up with a crazy new innovation in the next 30 seconds? You’d probably panic and freeze right up, wouldn’t you? Alright, alright, here’s a little help: You can combine two random words, a noun and an adjective, before starting to think about your idea. This is what Bryan Mattimore calls the “and” technique, and it’s simply meant to get your brain to think in new ways. If you write nouns on a pile of cards and adjectives on another, then draw one from each pile, new ideas will quickly fall into place. For example, what would you do with cards that read “garden” and “loud?” Maybe you’d start thinking about how you can build a music box that covers your whole backyard with its echo…
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Get the complete summary in the appKid’s wishes will get you right to the intersection of creativity and rationality.
Come up with ideas in 30 seconds flat by using the “and” technique.
Find suitable business ideas with billboarding.
"21 Days to a Big Idea (Bryan Mattimore): Book" is a strong fit if you want practical ideas around business, creativity, entrepreneurship—especially themes like kid’s wishes will get you right to the intersection of creativity and rationality; come up with ideas in 30 seconds flat by using the “and” technique. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Motivated to help readers with 21 Days to a Big Idea shows you how to combine the creative and rational sides of your brain to quickly come, 4 Min wrote “21 Days to a Big Idea (Bryan Mattimore): Book” to package those ideas for a fast, focused read. In “21 Days to a Big Idea (Bryan Mattimore): Book”, 4 Min focuses on 21 Days to a Big Idea shows you how to combine the creative and rational sides of your brain to quickly come. Through “21 Days to a Big Idea (Bryan Mattimore): Book”, 4 Min distills…
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