Ask

Ask shows you a method that helps you take the guesswork out of the equation so you can give your customers what they want even if they don’t know what they want.

Surveys are boring and tedious. Nobody wants to take them unless you can them more enticing for the prospects. That’s your job as a marketer. You want to begin the journey of your prospects with a deep dive survey to get to know them better. To do that, you must craft the survey in a way that makes people want to respond.

Most people don’t know what they exactly want, but they do know what they don’t want. So starting with a question like “What’s the biggest challenge you’re struggling with right now?” will make people more likely to want to talk about their problems.

Once they’ve landed on the survey page, you need to design Prospect Self-Discovery Landing Page to increase participation.

In these, you start with an intriguing headline and mention the goal of the survey which should evoke interest or curiosity among the prospects. You can also add a short video to make it more engaging. Finally, you can hint your expertise to win your prospects and make them more likely to engage.

For those who respond, you want to collect more information about them to divide them into prospect buckets.

For example, if you help bloggers monetize their blogs, you could segment your audience into bloggers who aren’t making any money, bloggers who are making between $1 to $1000 per month, and those who are making more than $1000 per month.

Once you hook the prospects, it’s time to do the Micro-Commitment Bucket Survey. Here, you want to start off with a casual multiple-choice question before you ask more private questions. Avoid the temptation of asking non-relevant questions and only ask questions that will help you refine your segmented buckets.

The next step after collecting enough information and gaining your audience’s trust is to make your sales pitch.

This page should have a diagnosis of their problem and the solution to it. You could think of it like a doctor diagnosing disease and then prescribing medicine to combat it.

Here, you could post a video, talk about the problem, and explain it in more depth.

Then, you want to provide a perfect solution and give a sense of urgency of why it’s important to solve the issue immediately.

Your job isn’t finished once you’ve made your sales pitch. Your next move is to use the Profit Maximization Upsell sequence to continue the relationship with your audience. Right after they make their first purchase, you can present them with another relevant offer to solve their…