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Book summary
by Bruce Tulgan
Premium summary · Opens in the app · 5 min read
Boss It is a hands-on guide to entrepreneurship and what running business implies, from motivation, to hard work, consistency, great time management and a series of practical skills that are needed to fully succeed in this environment.
Boss It is a hands-on guide to entrepreneurship and what running business implies, from motivation, to hard work, consistency, great time management and a series of practical skills that are needed to fully succeed in this environment.
Growing up, we were always told to dream big and be whatever we want to be. Aiming high is a healthy approach to your goal setting process, as it can motivate you to raise the bar for yourself. Therefore, the first thing you should do is create a vision for your business.
When doing so, it’s important to dream big and not limit yourself from the start. Conventional rationality can inhibit remarkable ideas, so make sure to leave that aside and think outside the box when it comes to your business. Have your goals align with your values and your strategies.
However, customers need to relate to your company as well. For that, you need to anchor the core aspects of your future business in reality. Decide on your company’s ‘’why’’ and keep it simple. Maybe you want to be the cheapest offer on the market, or maybe you want to be the most customer-centric company in your country. Whatever your vision may be, define it clearly from the start.
Then, the masterplan follows. Make sure to include actionable steps, performance reviews, and specific targets in it. You can change or review it afterwards, but have a draft before you start your business. Also, make sure to include a SWOT analysis in it to define your company’s core competencies and weaknesses.
Throughout your life, you will hear a lot of negative reviews on bank loans and credits so high that they ruined someone’s life. However, personal loans and company loans are two separate things. Usually, most start-ups require some funding to get going, as without it, they cannot start operations and generate profits. To start with, let’s categorize: there’s good debt and bad debt. Bad debt is when you take out a loan at an interest rate too high, and you cannot repay it. Good debt is money that can help you generate cash-producing assets. This is the type you should be aiming for. Moreover, there’s two types of funding: debt and equity funding. Equity funding allows people to invest in your business. While it may not imply a bank, it can get a little complex when you have to pay back the investors according to their contribution. Bank loans, on the other hand, are more structured, so they make this part easier for you. You have to decide which of the two is better for you. To raise the chances of receiving such funding, you’ll have to present your investors or the…
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Get the complete summary in the appAiming high is only reasonable when you’re determined to work hard.
Loans and credits can keep your company floating, so don’t be afraid of them.
The ability to find and retain customers is crucial to your company’s success.
"Boss It" is a strong fit if you want practical ideas around business, career, entrepreneurship—especially themes like aiming high is only reasonable when you’re determined to work hard; loans and credits can keep your company floating, so don’t be afraid of them. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Bruce Tulgan is internationally recognized as a leading expert on the best practices of effective management, generational change and young people in the workplace. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer. He is the founder and chairman of RainmakerThinking, Inc. Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations including American Express, A…
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