Brainfluence

Brainfluence will help you get more sales by revealing people’s subconscious thinking and their motivations in the decision-making process they use when buying.

If you’re scrolling through social media, how often do you stop on posts that only contain text? I find myself paying attention to anything with images more than anything else.

But not all pictures are created equally when it comes to marketing. It’s always better to use photos of people’s faces to get more attention. And the best way to get people to notice you is to include a baby’s face!

Research confirms this, too. Scientists have found that it only takes a few hundred milliseconds for the part of the brain associated with emotion to light up after seeing a picture of a baby.

This makes sense evolutionarily as well. Babies can’t take care of themselves and are more vulnerable to predators. If they pull at our feelings, however, we take care of them and their odds of surviving increase. It’s hard-wired into everyone to pay attention to babies’ faces, so use them!

And for some more bonus attention points, make the baby in your image look at what you’re trying to sell. James Breeze, a usability specialist from Australia, teaches that our eyes will go to wherever the people in an ad are looking.

In simple terms, when you use the face of an infant that is looking at the viewer, people will just look at them. But if the kid is looking at a subscription box, product, or headline, that’s where your audience will direct their eyes!

Engaging people’s senses is another powerful tool of persuasion that Dooley teaches. And one of the best ways to take advantage of this is by marketing to people in person. Some might argue that getting right to business is important, but this doesn’t usually work so well. Instead, start with small talk and you’ll see a much better end result. Perhaps you’ve heard of the ultimatum game. Two participants get an amount of money and one gets to split it while the other has to choose whether or not to take the split. If the individual deciding whether to accept the offer declines, neither wins. This sounds fun, but what does this have to do with the power of small talk when selling? Research by Al Roth shows that letting the subjects talk before the game has dramatic effects on outcomes. 83% more offers are fair, and only 5% get rejected. In other words, casual conversation goes a long way! And as long as you’re talking to someone, make sure that you’re on their right side. Studies done by scientists at the University Gabriele d’Annunzio in Italy…