Cashvertising

Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads.

Marketing is just applied psychology. Those that are best at getting people to buy know the most about human nature. So what is it that they know that the rest of us don’t?

It’s all about hitting the right triggers for people, which come from eight core desires, also known as the Life-Force 8 (LF8). These are wired into our brains and are what helped our ancestors survive. They are:

Staying alive Food and water Safety and freedom from pain Sexual companionship Good living conditions Protecting those we love Approval from others Becoming excellent

More sales come from these eight motives than every other human want combined. This is because when these needs aren’t met we feel tension pulling us to satisfy them. Hunger, for example, makes us eat, thus fulfilling our need for food. The pattern here is simple:

Tension → Desire → Action

Imagine you’re selling cat food, for example. Let’s say you’ve got a special mouse and cucumber smoothie to offer and you want to appeal to one of the LF8. Outline the tension, which will make the consumer think of their desire and make them act to fulfill it. You might try this by focusing on the owner’s devotion to protecting his pet.

To appeal to this desire, identify the tension that’s preventing their cat’s safety. You could say that the animal may go blind from not having enough taurine because cats can’t produce it on their own. Then introduce your smoothie, which has a lot of taurine in it, as the solution to their need to protect their pet.

Most titles aren’t exciting enough to get people interested. It’s estimated that 60% of those that see an ad only look at the headline! This is why you need to use the following three tips to make sure that you can grab people’s attention enough to get them to read the entire article. Here they are: Start with the biggest benefits first. Check that you’re appealing to the right audience. Use action words to make the perfect headline. Let’s explore each of these further. All your customers care about is how your offering is going to change their life for the better. If they don’t see an immediate benefit that’s significant enough to make them read on, they’ll leave. So it pays to have the most persuasive part, which is the greatest perk, first. Next, make sure that the wording you’re using catches…