Disney U

Disney U outlines the principles that create the customer-centric philosophy of Disney and contribute to the company’s massive success, while also highlighting some aspects of their organizational culture, such as caring for their staff and providing high-quality training.

If you want to outsmart your competition and develop a sustainable business model, you’ll have to center your business around the customers. In order to do that, you will also have to take care of your staff first and foremost. Why? Because they are responsible for keeping your operations going.

A happy employee is a motivated employee. But how does one motivate their personnel? Sure, physical incentives, such as money, will do the trick. But soon they will need much more than that to stay loyal to your business and keep providing value. It is all about the morals and common purpose they center themselves around.

Employees become most loyal and motivated when they have a common purpose. Disney is a great example of how a company can include its staff in the organizational culture. They do this by continuous training where they learn about the philosophy of the company.

Passing on values makes them feel like they’re part of a bigger movement and makes them think past their material needs.

Also, in order to keep them happy, management has to be very transparent and adopt the ‘’open-door’’ policy, so as to encourage employees to speak up about any problems and challenges they may encounter.

A sustainable business model implies an executive who understands the company they run very well. They can also find the balance between the practical and artistic sides of their business. Disney is a great example of outstanding management and a harmonious balance between the two.

In other words, a company has two sides. The scientific side of it includes its infrastructure, and the services and products offered. This part is about the processes and the physical assets. Disney has theme parks and many attractions within them that they exploit for lucrative purposes.

The artistic side of it consists in running the staff and creating an organizational culture. This aspect of a business makes it stand out from other organizations. For Disney, this part is about teaching their staff interpersonal skills and how to communicate and bond with customers, while delivering outstanding experiences for them.

Disney is also a great example of how trained and happy employees will dictate the success of a company. Their staff is heavily trained on delivering a stellar customer experience by impersonating famous characters. As such, their audiences keep on coming and they have done so for the last fifty-plus years.