Epic Content Marketing

Epic Content Marketing shows why traditional methods for selling like TV and direct mail are dead and how creating content is the new future of advertising because it actually grabs people’s attention by focusing on what they care about instead of your product.

It’s probably not hard to find some sort of advertisement around you right now. If there’s not one present, there will be on the next YouTube video you watch or website you visit. It’s hard to imagine parts of our day where someone isn’t trying to convince us to buy their product!

And just think of your position as a business. It’s difficult to be heard in a day when people are sick of all sorts of ads in their faces! The reality is, potential customers couldn’t care less about the details of your product. What your people really care about themselves and how much your product will improve their lives.

That’s a huge problem with most marketing tactics these days. Bombarding your audience with facts about what you’re selling just turns them off. But what a difference it would make if they could see what a big difference having your product will make in their lives.

This is where content marketing comes in. Writing articles or creating YouTube videos that answer your potential customer’s questions are just two examples of this. And it works like magic.

Deere & Company, for example, puts out a publication called The Furrow. It’s not just any old sales catalog though. It’s got articles that help customers solve their problems while promoting the company’s products at the same time. It’s far cheaper to go with this type of advertising than traditional methods, and it builds trust more quickly, too!

So you know that you’ve got to have content, but how do you make it? Well, the best way is to begin by understanding what your customer needs. And to do that, you’ve got to find out who they are. This is also known as discovering your customer persona and involves asking yourself questions to identify their traits. Here are a few good ones to start with: What is their age? How much money do they make? What does a normal day in their life look like? How might your product make their life better? That last one is probably the most important. Work with variations of it to make sure that you’re considering all the possibilities. Let’s look at an example to see how this works in the real world. Imagine you’ve got a company that specializes in consumer financial services. A good persona might be a married 40-year-old man with children. He works full-time and does a lot of traveling…