Facebook Ads Manual

Facebook Ads Manual gives you an exact, step-by-step tutorial to create and run your first Facebook ads campaign, allowing you to market your product, page, or yourself to a massive audience for next to no money and make you a true social media marketer.

If you think big brands like Coca Cola, Sony and Nike have long figured out Facebook ads and that there’s not much left to gain, you couldn’t be more wrong. Because it’s still a fairly new marketing channel – TV ads are almost 80 years old, Facebook was founded 12 years ago – most people just open the ad tool and have no idea what to do next. Big players, small companies, creative individuals, no one has a clue when they click on “create ad.” But you will, because you’ll go through this:

G stands for Goal. You need to have one, specific goal in mind, before thinking about anything else. For example increasing brand awareness, promoting a blog post or getting more email subscribers. R stands for Results. If you ran a marathon without knowing where the finish line is, how would you know in which direction to run? Numbers rule. Will 50 new Page Likes do? 100 extra blog post shares? Pin this down. A stands for Audience. Trust me, you don’t want to show an ad for a steakhouse to a vegan, or a vacation voucher to someone who just returned from their annual, big holiday. Know who you’re trying to talk to. B stands for Budget. We’ll talk more about this in lesson 2, but it’s crucial to determine the maximum amount of money you want to risk (and be willing to potentially lose with zero results in a worst-case scenario). Be realistic. You can’t expect to sell a $1,300 professional video camera with $5 worth of ads. It’s not exactly an impulse purchase. B stands for Brand. Ads have long stopped being just about advertising. They’ve long become a way to connect with those, who want to hear what you have to say. If you fail to do that in a unique way, your campaign will produce zero results, and you can’t achieve this if all you say is “Buy my stuff!!”

Running through the GRAB² model alone and thinking about these issues for each and every campaign will put you ahead of 90% of other ad creators.

Remember the difference between being efficient and effective? The former is all about doing things the right way, the latter is about picking the right things in the first place. Obviously, effectiveness is a lot more important, because a wrong thing done well still gets you nowhere. In terms of money, one means…