MinuteRead
30 min
Loading…
Book summary
by Jay Abraham
Premium summary · Opens in the app · 5 min read
Getting Everything You Can Out Of All You’ve Got gives you 21 ways to beat the competition in business by working with the assets you have, but are not considering, learning to see opportunities where others see obstacles and doing things differently on purpose.
Getting Everything You Can Out Of All You’ve Got gives you 21 ways to beat the competition in business by working with the assets you have, but are not considering, learning to see opportunities where others see obstacles and doing things differently on purpose.
What’s the biggest concern that keeps you from buying anything ever? For me it’s this: How can I be sure, nay, 100% certain, that this will be worth the money I spend on it?
The obvious answer is you can’t – spending money always inherently bears some risk that your return will be negative. However, generous companies do something to battle this: they reduce the risk for their customers by taking more on themselves. For example, most retailers offer a 14 or 30-day money-back guarantee, which is a good start.
But what if you could reduce the risk your customers face even further, flip it into a benefit even? This is where Jay’s BTRF guarantee comes in: Better-Than-Risk-Free. This doesn’t just compensate customers for their loss of money by returning it in full, but goes on to make amends for the wasted time and effort they’ve put into using your product.
For example, Tim Ferriss offered a 110% money back guarantee for his supplements, some restaurants give you coupons if they deliver the food late or you have it go back and a few Arab airlines put you up in a hotel for free if your layover is longer than 8 hrs.
Knowing you can get all of your money back and more is one of the most comforting things you can do for your customers and a way to make yourself the obvious choice.
Have you ever heard the term cross-selling? It means to offer complementary goods and services with products. For example, if you look at picture frames on Amazon, it’s a good bet for them to show you pictures too, along with nails and maybe even a hammer – you’re likely to need those things in combination with the frame, after all! If you can figure out which products and services your customers buy alongside what they purchase from you, you can strategically build alliances with those businesses and have them recommend you. This works well for a couple of reasons: They need your service or product anyway. They’re a lot more likely to buy from you if someone they’ve already decided to trust with their money recommends you. Since your products are only related, not competitors, you won’t steal any of your partner’s business. For example, if I buy a house through a realtor and they know what steps I have to take next, they can recommend a ton of services to…
Continue reading in the MinuteRead app
Get the complete 5-minute summary of Getting Everything You Can Out Of All You've Got
Get the complete summary in the appReduce your customers’ risk to less than zero with a BTRF guarantee.
Create win-win relationships with businesses that are related to yours, but not direct competitors.
Bring back trading – it doesn’t always have to be about money!
"Getting Everything You Can Out Of All You've Got" is a strong fit if you want practical ideas around business, entrepreneurship, leadership—especially themes like reduce your customers’ risk to less than zero with a btrf guarantee; create win-win relationships with businesses that are related to yours, but not direct competitors. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Jay Abraham is widely regarded as one of the world’s foremost business growth strategists. For over four decades, he has advised more than 18,000 companies across 465 industries, helping entrepreneurs and executives unlock overlooked opportunities, redeploy underutilized assets, and achieve sustainable, risk-adjusted growth. He is best known for his Strategy of Preeminence — a philosophy that positions businesses as trusted advisors and champions of their clients’ best interests. Jay’s over 97 …
View all summaries by Jay AbrahamContinue Reading
Access the complete 5-minute summary and thousands more nonfiction books in the MinuteRead app.
Continue reading the complete summary in the MinuteRead app.
