Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook is a message to everyone who’s not on the social media train yet, showing them how to tell their story the right way on social media, so that it’ll actually get heard.

As of April 2014, there are 327 million phones in the US – but only 317 million people.

That’s more phones than people.

No wonder it seems everyone’s iPhone is glued to their hand. What’s more, 70% of Americans are on Facebook, Snapchat reports 100 million DAILY active users, and 400 million people are on Instagram each month, the platform that outgunned Twitter last year.

People are using social media a lot – and wherever the attention is is where marketers should go.

It’s normal for new media to replace the old, but the revolution happens faster and faster, because more people can easily be reached at scale. It took radio 38 years to reach 50 million people, TV 13 and Instagram?

18 months.

If you haven’t started yet, start now. When you’re not on social media, you will lose.

The way you win the social media game is by producing great content. In the old days this might’ve meant one set of six awesome TV commercials, which run for 6 months, but now this means fresh, fantastic, daily content, year-round. How do you do that? Simple: You let your fans do it. After all, that’s what social media is for. You provide the framework of a great story, that you craft around your brand, and let the users share, engage and fill in the gaps. The key is to give your fans and community so much value, that when you ask for a sale, people will actually feel guilty for not supporting you, because you’ve helped them so much. That’s what jab, jab, jab, right hook stands for – give, give, give, and then ask. However, not all jabs are created equal, and you should pay attention to these 3 things when crafting your content: It can’t be annoying or intrusive. You’re not trying to shove your brand into the users face, so be classy. Subtle, seamlessly integrating content that’s visually appealing works best. It can’t be too demanding. Don’t make your users jump through hoops. Make it fun, informative, and entertaining. It must be native to the platform it lives on. This is a big one. No, cross-posting from Instagram to Twitter and Facebook and Tumblr, does not mean you just served great content on all platforms. Gary says content is king, but context is god. There’s a reason the top 20 Vine accounts are all comedians, why Twitter only allows 140 characters and that Snapchat deletes all the content once…