Net Positive

1) Embrace responsibility for all impacts to become net positive 2) Shift focus from short-term profits to long-term stakeholder value 3) Set audacious goals that challenge boundaries and spark innovation

You break it, you own it. Expanding responsibility. Net positive companies take ownership of their entire value chain impact, from suppliers to end-of-life product disposal. This means looking beyond direct operations to consider broader societal and environmental effects. Companies should proactively address issues like: Climate change Biodiversity loss Human rights in the supply chain Community development Product lifecycle impacts Creating value through responsibility. By embracing expanded responsibility, companies can: Identify new business opportunities Mitigate risks more effectively Build stronger stakeholder relationships Drive innovation in products and processes Enhance brand reputation and customer loyalty

Shareholder value should be a result, not an objective. Redefining success. Net positive companies prioritize long-term value creation for all stakeholders over short-term profit maximization. This requires: Ending practices like quarterly earnings guidance Investing in employee development and well-being Building sustainable supply chains Developing products that solve societal challenges Engaging in multi-year partnerships to address systemic issues Stakeholder benefits. By taking a long-term, multi-stakeholder approach, companies can: Attract patient capital and long-term investors Build more resilient businesses Develop deeper customer relationships Attract and retain top talent Contribute to solving global challenges

If you're not uneasy, you're not going far enough. Stretch targets. Net positive companies set bold, seemingly impossible goals that force the organization to think differently. Examples include: Zero waste to landfill 100% renewable energy Improving the lives of 1 billion people Carbon negative operations Benefits of audacious goals: Drive innovation and creative problem-solving Attract partners and collaborators Inspire and engage employees Signal leadership to stakeholders Create a sense of urgency and purpose These goals should be science-based where possible, addressing planetary boundaries and societal needs rather than arbitrary targets.

Trust comes on foot and leaves on horseback. Open communication. Net positive companies embrace radical transparency, sharing both successes and failures openly. This includes: Publishing detailed sustainability reports Disclosing product ingredients and supply chain information Sharing progress on ambitious goals, even when falling short Engaging with critics and inviting external audits Walking the talk. Trust is built through consistent action that aligns with stated values. This means: Making tough choices that prioritize long-term value over short-term gains Addressing "elephant in the room" issues like executive compensation and tax practices Championing industry-wide changes, even if they create short-term disadvantages Investing in communities and stakeholders beyond shareholders

If you want to go quickly, go alone. If you want to go far, go together. Collaborative approach. Net positive companies recognize that many challenges are too big to solve alone. They actively seek partnerships with: Competitors within their industry Companies…