The Art Of Social Media

The Art Of Social Media is a compendium of over 100 practical tips to treat your social media presence like a business and use a bottom-up approach to get the attention your brand, product or business deserves.

Why does your softball team never win and make it to the top of the league?

Because it’s your hobby.

Be honest. You don’t take it seriously. You want to go to softball, hang with friends, throw some balls, and drink a few beers afterwards. That’s okay.

But then you shouldn’t complain about never winning. If you want to win, you’ll have to start training seriously. Double practice, show up early, stay late, round up the team, and really focus on ironing out those mistakes.

Yes, whether in sports, or in social media, if you want to succeed, you’ll have to treat it as if you’re trying to go pro.

So remove your WhiskeyWilliam handle, drunken party profile pic and stop posting jokes about your mum-in-law.

Use your full name (for example my website is niklasgoeke.com, so people will remember my name and start googling it), make sure your picture clearly shows your face and you smile, and start posting things that are relevant to the people you want to connect with eventually.

Speaking of content, most people use their Facebook profile like it’s a megaphone for their opinions.

It’s not.

You’re better than that.

Who cares about yet another rant about Donald Trump, or what you think of the latest Miley Cyrus scandal? Exactly, no one. Just like you don’t read that stuff when other people post it, no one will read yours, if you do the same.

That doesn’t mean you can’t say what you think on social media, but make it a mix.

Give your opinion on things that matter. For example if you want to establish yourself as an Apple expert, give detailed reviews of specific features of the latest iPhone and why you think they’re good or not.

In addition to your own reviews, share things with people they want to see or learn about.

You can find out what people are already discussing with tools like Buzzsumo, which show you the most shared articles on any topic, and then re-post those and start talking about them with your fans.

Don’t just spout off opinions. Mix and match your own unique perspective with content your audience wants to see.

First of all, when I say different accounts, I don’t mean 10. I mean 2, or maybe 3. We’ve all been there. We signed up for 10 different platforms and ended up so overwhelmed with maintaining them all, that we eventually dropped all but 3. If you’ve already got…