The Psychology Of Selling

The Psychology Of Selling motivates you to work on your self-image and how you relate to customers so that you can close more deals.

Have you written a to-do list recently? Your latest one might have a few things to finish around the house or some errands you need to run. You might not realize it, but this simple part of almost everybody’s daily life is a powerful tool to motivate salespeople.

A to-do list can be a foolproof way to tap into your subconscious, which is an important part of selling. Just think of the way that your mind knows just what to do when a customer sends signals through body language.

The power in using a to-do list is that it sets up a framework for your subconscious to work within.

You want to begin by writing the reason you want to reach each of your goals. And if you’d like more motivation, make sure the list is long. Think of each item as one more piece of ammunition for your mind to use to inspire you to action.

Let’s say one sales manager only considers two purposes for his goals. He looks at his desire to buy a sports car and to take his girlfriend on a vacation in it.

Now contrast this with a different salesperson who has a long list of reasons why he needs to meet his quotas. He might include buying a home, getting a new car, traveling the world, and getting a new computer, among many others.

When it comes time to deal with the difficulties of selling, the salesperson with more “why’s” behind his goals is going to have a lot more grit than the first!

Most people graduate from college and think they’re done learning. But the really exceptional ones never quit. They’re always hungry to discover new and better ways of doing their work. The best people at what they do never stop teaching themselves and this is especially true for sales positions. Start small with the goal to learn one new thing a day and put it into practice. You’ll learn more by trying it out, and you’re going to improve quickly if you keep this habit up daily. Also, make sure that you’re focusing on learning skills in your areas of expertise. If you’re good at a particular type of selling or in a specific niche, double down on getting good at it. A salesperson the author knows used this technique to nearly double his sales. He began listening to an audio program each day on his commute. The man discovered new ways to present himself, lead his career, organize, and have self-esteem from the inspiring messages.…