Get Anyone to Do Anything

“ By changing the things that you do and say to others you'll change their attitudes and behavior toward you.

“ By changing the things that you do and say to others you'll change their attitudes and behavior toward you. ” e.style.display='none');if(typeof getContentsSections==='function')setTimeout(getContentsSections,50)" /> This book's radical premise: people don't respond to you randomly — they respond to psychological triggers you can deliberately activate. Whether you want someone to like you, take your advice, follow through on a promise, or forgive you, the outcome depends less on who you are and more on which laws of human behavior you engage. Association, consistency, scarcity, reciprocity, and expectation are the primary levers. Lieberman argues these aren't tricks that work on some people sometimes. They're universal principles governing how humans process trust, desire, and motivation. The entire book is organized as forty scenario-specific playbooks — from negotiations to romantic relationships to handling rude people — each built on the same underlying psychology. Master the formulas, and the specific situations become variations on a theme. TAKEAWAY 2

“ You can spend all day trying to get her to like you and to think well of you, but it's how you make her feel when she is around you that makes the difference. ” e.style.display='none');if(typeof getContentsSections==='function')setTimeout(getContentsSections,50)" /> Stop performing; start elevating. Nine laws govern whether someone likes you, and none of them involve showing off. Familiarity breeds fondness, not contempt — even letters in our own name are perceived as more attractive. Reciprocal affection means gradually letting people know you admire them. Similarity creates bonds. And a positive attitude is magnetic. The most counterintuitive law: getting someone to do YOU a small favor makes them like you more than if you did something for them. Cognitive dissonance forces their brain to rationalize: "I must like this person, otherwise why would I help?" Meanwhile, self-deprecating humor signals genuine confidence. The bragging, image-obsessed person reveals insecurity. The one laughing at her own mistakes signals she's secure enough not to care. TAKEAWAY 3

“ Ninety percent of the decisions we make are based on emotion. We then use logic to justify our actions. ” e.style.display='none');if(typeof getContentsSections==='function')setTimeout(getContentsSections,50)" /> Facts alone rarely move people. A sweepstakes company changed its slogan from "You can be a winner" to "You may already be a winner" and response rates surged — because the new phrasing triggered fear of losing something already possessed, which is far more powerful than hope of gaining something new. Three ingredients for effective persuasion: 1. Arouse emotions — translate facts into feeling-based statements 2. Provide a specific game plan with clear steps forward 3. Emphasize what they'll prevent or avoid, not just what they'll gain Potential loss consistently outperforms…