Life After Google

Life After Google explains why Silicon Valley is suffering a nervous breakdown as big data and machine intelligence comes to an end and the post-Google era dawns.

Googe’s broad scope of knowledge centers around big data.

They gather all the information into one central place, which they call the cloud. Once the information is all together, their system analyzes it using sophisticated algorithms to extract new information.

Google constructed an enormous database of information – a digital rendering of the real world. beginning with the internet and expanding to include books, languages, maps and even faces. The problem is since Google wants access to all information, any privacy runs contrary to its model.

The company makes 95 percent of its revenue through advertising. So in essence, you’re actually paying them with your time and attention. Nobody wants a barrage of annoying ads. Google has become remarkably subtle, placing sponsored links at the top of searches where they blend in unobtrusively.

Google has an enormous data center housing seventy-five thousand computer servers. These servers have enabled them to expand web services like Gmail and Google Docs. The thinking is the more – the better!

Some in the tech world refer to these huge centers as “Siren Servers”. This harkens back to the Greek myths where sailors are drawn to their death on the rocks by the alluring song of beautiful bird-women. Could it be these same Sirens pulling Google to an early grave?

In 2008 a mysterious man known as Satoshi Nakamoto revealed the first cryptocurrency. We all know the name well now-bitcoin. To fully understand it, we need to dive into an emerging online realm that author, George Gilder calls the cryptocosm. This is where personal data is decentralized from any universal and targetable central hub. Instead, every individual holds it. Each online account user has two keys – a public and a private key. Whenever a message is sent to a user it is encrypted using a public key. It can only be deciphered by using their private key, so only they can read it. Their response once again uses their private key, leaving a unique digital signature, proving their identity. This creates what’s known in the crypto world as a “block” which logs all the information about the most recent bitcoin activities. It also includes a timestamp, showing when the block was made. Every creation and transfer is registered in the next block created. All of these blocks are connected in a chronological chain. This is called a blockchain. Anyone can track a bitcoin’s trajectory to when it was created – it’s completely unhackable and very secure. It’s no wonder so many businesses are looking seriously at this…