MinuteRead
30 min
Loading…
Book summary
by Karen Mcgrane
Premium summary · Opens in the app · 30 min read
The internet used to be a place you visited from a desk. You sat in a chair, looked at a large monitor, and browsed websites designed for that specific experience. Content was created with the assumption that everyone would see it the same way: on a screen roughly the size of a sheet of paper, connected to a fast network, with a full keyboard and mouse at their disposal.
**Author:** Karen McGrane
**Estimated Reading Time:** 45 minutes
**What You'll Learn:**
- Why mobile content strategy is really about content strategy for every platform - How to create content that adapts to any device, present or future - Why content parity across devices is non-negotiable - How to structure content so it becomes flexible and reusable - How to use mobile as a catalyst for improving all your content - Practical frameworks for multi-channel publishing
**Who This Book Is For:**
This book is for content strategists, UX designers, product managers, editors, and anyone responsible for creating or managing digital content. If you have ever wondered how to make your content work across the growing universe of devices, this book will give you the roadmap.
The internet used to be a place you visited from a desk. You sat in a chair, looked at a large monitor, and browsed websites designed for that specific experience. Content was created with the assumption that everyone would see it the same way: on a screen roughly the size of a sheet of paper, connected to a fast network, with a full keyboard and mouse at their disposal. That world no longer exists. Today, people access the internet from smartphones in their pockets, tablets on their couches, laptops in coffee shops, and increasingly from devices that were never part of the original web experience: smart televisions, in-car displays, smartwatches, and voice assistants. The desktop computer is no longer the default. For a growing number of people, it is not even the primary device. This shift has created a crisis for organizations that create digital content. For years, the standard response to a new device was to create a separate version of content for it. When mobile phones first gained web browsing capabilities, many companies built separate mobile sites with stripped-down content. The assumption was that mobile users wanted less, that they were in a hurry, that they only needed basic information like directions or phone numbers. That assumption was wrong. Karen McGrane's central argument is both simple and profound: your content needs to be ready to go anywhere because it is going to go everywhere. The solution is not to create separate content for each device. The solution is to create content that is fundamentally adaptable, content that can be delivered to any platform without being recreated for each one. This is not a technical problem. It is a strategic problem. The technology to deliver content to multiple devices already exists. What is missing is a content strategy that treats content as a flexible, structured asset rather than a fixed, page-based artifact. Most organizations still create content as if it will live in one place,…
Continue reading in the MinuteRead app
Get the complete 30-minute summary of Content Strategy for Mobile
Get the complete summary in the appGet your content ready to go anywhere because it is going to go everywhere.
Mobile users want the same content as desktop users. Do not strip content from mobile.
If content should not be on the mobile site, it should not be on the desktop site either.
Adaptive content is structured, reusable, and presentation-independent.
The more structure you put into content, the freer it will become.
There is no "how to write for mobile." There is only good writing.
"Content Strategy for Mobile" is a strong fit if you want practical ideas around design, technology, business, especially themes like get your content ready to go anywhere because it is going to go everywhere; mobile users want the same content as desktop users. do not strip content from mobile. The MinuteRead summary distills these concepts into a focused read, whether you're deciding whether to buy the book or applying its lessons at work.
Motivated to help readers with "Get your content ready to go anywhere because it's going to go everywhere." Content is device-agnostic, Karen Mcgrane wrote “Content Strategy for Mobile” to package those ideas for a fast, focused read. In “Content Strategy for Mobile”, Karen Mcgrane focuses on "Get your content ready to go anywhere because it's going to go everywhere." Content is device-agnostic. Through “Content Strategy for Mobile”, Karen Mcgrane distills the core ideas on design into lessons r…
Continue Reading
Access the complete 30-minute summary and thousands more nonfiction books in the MinuteRead app.
Continue reading the complete summary in the MinuteRead app.
